Key Points:

  • Turkish Airlines introduces AJet Air Transportation as the new brand for its spin-off low-cost carrier, AnadoluJet, launching next summer.

  • AnadoluJet, established in 2008, has grown from domestic operations to international flights, with its fleet expected to reach 88 by the end of the year.

  • AJet's launch event was held at Turkish Technic’s facility at Sabiha Gokcen airport, with plans to commence operations at the end of March 2024.

Rebranding and Expansion of AnadoluJet

ISTANBUL — Turkish Airlines has revealed a rebranding strategy for its low-cost carrier, AnadoluJet, which will operate as AJet Air Transportation beginning in the summer of the following year. AnadoluJet, initially founded in 2008 as an Ankara-based airline, primarily provided domestic services within Turkey, utilizing airports such as Istanbul's Sabiha Gokcen. Since its inception, AnadoluJet has experienced significant growth, launching its international flight services in 2020. The airline's fleet is anticipated to expand to 88 aircraft by the end of this year.

In a strategic move earlier this year, Turkish Airlines announced its intention to transform AnadoluJet into a wholly-owned subsidiary, rebranding it as AJet. This decision marks a new phase in the evolution of the low-cost airline.

Unveiling of AJet and Future Prospects

The new branding for AJet was unveiled during a special event held at Turkish Technic’s facility located at Sabiha Gokcen airport. This introduction sets the stage for AJet's official launch at the end of March 2024, aligning with the commencement of the summer schedule.

Ahmet Bolat, the chairman of Turkish Airlines, expressed his pride in the development and establishment process of AJet. Bolat emphasized the dedication and effort invested in the project, stating, “We fully believe that AJet, with its new name, will become an important part of the low-cost aviation industry on a global scale.” The introduction of AJet represents a significant step for Turkish Airlines in strengthening its position within the competitive low-cost airline market. The airline's leadership is confident that AJet will make a notable impact in the aviation industry, offering cost-effective travel options to a broader customer base worldwide.