BELFAST, UK — Fly Atlantic, Great Britain's new airline, is set to launch flights from Belfast to more than 30 destinations in North America, United KingdomNorth, and continental Europe from Belfast International Airport. The carrier is expected to begin operations in the summer of 2024.

Fly Atlantic will compete with airlines such as British Airways, Virgin Atlantic, EasyJet, Tui,, and Wizz Air, which already operate international flights from Belfast.

"Our vision is of Belfast as a strong aviation hub linking Europe and North America," said Fly Atlantic's chief executive Andrew Pyne, announcing the company's arrival.

"The lack of direct transatlantic air services has clearly been an impediment to Northern Ireland's economic and tourism development, which we now intend to remove. The project can be a game changer."

Fly Atlantic is expected to begin operations with six aircraft initially and reach 18 aircraft by 2028.

The company is currently in talks with Boeing and Airbus for new aircraft acquisitions, with choices including the Boeing 737 MAX and the Airbus A321neo.