ANA HOLDINGS unveils Japan's new airline AirJapan

TOKYO, JAPAN — ANA HOLDINGS and Air Japan Co., Ltd. unveiled "AirJapan", a new airline brand for medium-haul international routes.

Previously in fall 2020, ANA Group announced a new airline brand as part of the transformation of its business model to pursue sustainable growth and the ability to quickly respond to a wide range of customer preferences. The brand name, logo, and aircraft design have now been finalized, and preparations are underway for the new airline's launch in the second half of 2023. The exact routes and specific dates of the scheduled first flight are still under consideration as ANA is closely monitoring trends in the recovery of demand for international flights, the company in a statement.

"We are excited to begin unveiling AirJapan and the selectable service and comfortable cabin experience it will offer passengers. By focusing on medium-haul international routes, the ANA Group will be better equipped to meet emerging trends for international travel at a competitive price. We are proud to be part of the team that is increasing options for travelers while also bringing the same commitment to quality and safety found across the ANA Group,"
said Hideki Mineguchi, President of Air Japan.


Brand concept


The airline explains its brand philosophy in the phrase "Fly Thoughtful", which expresses the airline's caring, thoughtful and gentle approach. As an airline that is friendly and caring to all, the new carrier aims to create a completely new kind of air travel experience based on both Japanese ideas and a commitment to quality.


Brand logo, colors, and aircraft design


The brand name "AirJapan" was selected in order to convey to people around the world that it is a Japanese airline, and to remind customers that the operator offers "Japanese Quality" in all of its services. The logo is based on the "(Ai)r" and "J(apan)" featured in the brand name, and is inspired by the image of a kind and thoughtful hand-to-hand interaction. The brand's color combines the traditional Japanese colors "Ai (indigo)" and "Akebono (sunrise)". The indigo color expresses the skills and careful technique involved in the traditional Japanese art of indigo dyeing, a complex process that requires "Trust & Thoughtfulness" from the artisan. The sunrise color was inspired by the spring season of Japan and represents comfortable warmth to demonstrate our commitment to "Comfort & Care". 


The trademark application for the "AirJapan" company logo has been filed as well. A Boeing 787-8 aircraft is used featuring the startup airline's livery.
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