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LONDON, UKBritish Airways has today launched BA Better World, its new sustainability program.

The airline said this marked a further commitment to put sustainability at the heart of its business, from reducing emissions and waste and positively contributing to the communities it serves, to creating a great place for people to work in order to build a resilient, responsible business.

At an event at British Airways’ Heathrow engineering base this morning the airline unveiled a new look for one of its most fuel-efficient short-haul aircraft, an A320neo, which it has painted in its new BA Better World sustainability colors as part of a partnership with aircraft manufacturer Airbus.

British Airways has long been leading the aviation industry’s efforts to decarbonize. In 1992 it was the first airline to report its carbon footprint. In 2002 it became the first airline to participate in UK emissions trading. In 2019 British Airways’ parent company IAG became the first airline group in the world to commit to net-zero CO2 emissions by 2050, and last year British Airways became the first major airline to voluntarily offset all emissions from its domestic flights.

After unveiling the new aircraft livery, British Airways announced a collaboration with bp, committing to source sustainable aviation fuel with respect to all its flights between London, Glasgow, and Edinburgh during the UK’s COP26 climate change summit being held in Glasgow later this year*. Sustainable aviation fuel (SAF) is blended with traditional jet fuel to comply with aviation fuel certification standards. The SAF sourced for the COP26 period provides a lifecycle carbon reduction of up to 80% compared to traditional jet fuel.

In the UK first, British Airways also announced that from today its customers can purchase sustainable aviation fuel to reduce their carbon footprint via its not-for-profit organization Pure Leapfrog. This is in addition to the existing option for customers to offset their emissions.

The collaboration with bp forms part of British Airways’ long-term commitment to the development and use of sustainable aviation fuel.

The airline’s parent company, International Airlines Group (IAG), is investing $400m over the next 20 years into the development of SAF, with British Airways forming partnerships with a number of technology and fuel companies to develop SAF plants and purchase the fuel, including with Velocys in the UK and LanzaJet in the US. British Airways, as part of an IAG commitment, recently stated it would power 10 percent of its fuel needs with SAF by 2030.
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