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OSLOAnother airline is set to launch amid the worst crisis of the airline industry. The Norwegian startup has been branded as "Flyr" and will begin operations in the first half of 2021.
The airline was founded by Norwegian entrepreneur and industry specialist Erik Braathen and pilots from several Scandinavian carriers.

Flyr is intended to operate on domestic routes mainly and on other routes in Europe.
“Norway is an elongated country with fjords and mountains which means that we need to fly in the years ahead – but probably a little less than we have done before. We’re building an airline from scratch, based on many years of experience, with a size, organization, and business model that is adapted to this future,”
Braathen said.

The carrier will compete with SAS, Norwegian, Wizz Air, and another regional operator Wideroe.

The airline aims to deliver the simplest flight in the most sustainable way possible. The carrier says its business model will not depend on encouraging more passengers to fly more often.
“We are building the company from the ground up, free from complex systems and cumbersome organizations, in order to run an efficient and customer-friendly aircraft operation. The name reflects the simplicity of the company and the product we are in the process of building,”
the company said.

Flyr will initially operate a small fleet of Airbus A320 or Boeing 737 jets.
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