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MONTREALOn Dec. 3 IBM Canada announced its collaboration with Air Canada, the country’s largest airline, on the recently launched Aeroplan program, which includes a new web and mobile digital experience, designed and built in partnership with IBM.


IBM iX, the business design arm of IBM Services, began this project with Air Canada in February 2020. With a combined team of IBM designers, developers and consultants, collaborating with colleagues from Air Canada’s Digital team, the group completely rebuilt and transformed the web and mobile interface, fully integrating Aeroplan into Air Canada’s digital properties. The result is a more personalized, flexible, and intuitive design, delivering a truly rewarding loyalty experience.
“Air Canada and IBM have a long history of collaboration on digital and advanced technologies to address pressing business challenges and increase customer satisfaction,” said Claude Guay, President, IBM Canada. “As the airline continues to innovate, we were pleased to co-create this smarter digital experience for its customers,”
The company said.

The integration of web and mobile makes it easier than ever before for Aeroplan members to enroll, check their points transactions, view their Elite Status benefits, book flight rewards, and much more – delivering an improved loyalty experience for Air Canada travelers. The solution is integrated with Air Canada’s cloud-based digital services to pull and connect historical and real-time data from key systems within the company. Air Canada’s channels can now provide a personalized and contextualized experience for customers.

Air Canada and IBM iX used IBM Design Thinking and the IBM Garage Methodology, along with real customer input, to co-create the new user experience for the loyalty program. As well, user testing provided key input throughout the development cycle to make the mobile and web experience more engaging and intuitive.#
Via (IBM Canada)

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