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CHICAGOBoeing CEO David Calhoun precludes rebranding the manufacturer's notorious 737 MAX jets.

After two deadly crashes and the following global grounding has raised questions if passengers will want to fly with a Boeing 737 MAX again. Some even suggested rebranding the type to avoid the notoriety linked to the MAX name.

But CEO Calhoun said his company has no plan to drop the MAX brand.
“There is no rebranding going on, there’s nothing cute going on,” 
confirmed Boeing's boss.

Calhoun's comments came after Irish budget operator Ryanair finalized options for 75 737 MAX jets.#
Via (Executive Traveller)
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