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PARIS — Air France-KLM chief executive Ben Smith has confirmed plans to fully integrate the Hop! brand into Air France. The airline will become a regional feeder for Air France.
Rebranded in line with the main airline. Smith is targeting a shrink of around 50% for Hop!, which will see it emerge as an all-Embraer airline.
“For Hop!, we’ve shrunk it by 50%. It’s going to be at Roissy, CDG, and it’s got a sort of mini-hub at Lyon. Hop will become an all-Embraer fleet around those two cities or those two airports. We’re removing the brand, so it’s basically like most regional operators’ airlines; it will be Air France operated by Hop!,”
Smith said.

While the rebrand is no big surprise, the news that it will become an all-Embraer fleet is new. Right now, the airline operates a mix of Bombardier and Embraer aircraft, with 25 CRJs and 45 ERJs. The CRJ-700s are aging, averaging 16.5 years across the fleet. However, many of the CRJ-1000s are still quite young, and most under 10 years of age.

Smith did not detail plans for the other aircraft types in the fleet.

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